For Coastal Alabama & Northwest Florida businesses
Be where your neighbors decide what to do.
The Lineup is the local going-out guide for Coastal Alabama & Northwest Florida — a community that comes back every day and every week to see what's going on. Two ways to be part of it, depending on your business:
Own your spot on the map
Restaurants, bars, shops, venues — anything with a front door. Claim your listing free, then upgrade to stand out to the people planning their week.
Fix your hours, add your info, submit your events, and get a Featured badge on your page.
Photo gallery, your menu, special offers, event amplification, and your own analytics dashboard.
Everything in Featured, plus top placement in your food type. Only 3 slots per category.
Own a whole category
Realtors, plumbers, pest control, home services — the businesses people don't browse the directory for, but need. Be the only one of your kind tied to the guide.
$365/year — Founding rate, locked
- Exclusive — one business per category, per market. No competitor can buy in while you hold it.
- Priority placement across the relevant pages
- Recurring mentions in the Weekend Lineup newsletter — our most-engaged surface
- A spot in the Local Partners area
- As the app grows: location-matched promotion to people nearby
Either way, you're reaching the same thing: a Coastal Alabama & Northwest Florida community that comes back every day and every week to decide what to do. Claiming is always free; advertising never buys editorial coverage.
How pricing works
Founding rates are locked for as long as you stay a partner. As The Lineup's audience in Coastal Alabama & Northwest Florida grows, prices rise — but yours never does. The earlier you join, the lower the rate you keep. There's no deadline; there's just the fact that the rate only goes up from here.
Why The Lineup
Curated, not pay-to-play. Advertising never buys editorial coverage — our guides and weekend picks are independent, and that's exactly why people trust them (see our editorial standards). Sold honestly: no cold calls, no high-pressure rep. Claim free, upgrade when it's worth it, cancel anytime.
Questions
- How does Founding pricing work?
- You lock today's rate for as long as you stay a partner. As we grow, rates rise for new partners — never for you.
- I have more than one place — is there a discount?
- Yes. One owner with multiple Featured listings gets 15% off for 2–4 listings, 25% off for 5+.
- Can I cancel?
- Yes, anytime. If you're Sponsored and cancel, your category reopens for someone else.
- Does paying get me better coverage or reviews?
- No. Editorial is independent — paying upgrades your own page and your placement in clearly-labeled partner slots. It never buys a spot in our weekend picks or guides.
- What's the difference between Featured and Sponsored?
- Featured makes your page better (photos, menu, offers, analytics) — it's for places people visit. Sponsored makes you the only one of your kind tied to the guide, with recurring placement and newsletter mentions — it's for service businesses. Most places start with Featured; service businesses want Sponsored.
Questions? Talk to a human — we'll walk you through it.