The Lineup is a network of independent local sites covering events, restaurants, live music, and things to do — built one community at a time.
Most local information is scattered across venue websites, ticketing platforms, Facebook events, chambers, and the local paper. The Lineup pulls it all into one trustworthy, current, complete view of each community we cover — so you can spend less time searching and more time showing up.
Every event traces to a named source. Every venue is verified. Every market is run as if it's the only one — because to the people who live there, it is.
Four markets today, more on the way. Each Lineup site is independent — its own brand, its own newsletter, its own coverage area — backed by shared infrastructure.
The Villages, Ocala, Mount Dora, Crystal River, Leesburg, Clermont, Inverness, Dunnellon — and everywhere in between.
Visit villacalalineup.com →
Gulf Shores, Orange Beach, Foley, Fairhope, and the Eastern Shore communities along Mobile Bay.
Visit gulfshoreslineup.com →
Minocqua, Eagle River, Three Lakes, Boulder Junction — the lakes-and-pines belt of the Wisconsin Northwoods.
Visit northwoodslineup.com →
Chattanooga, Cleveland, Dalton, LaFayette, Dayton, and the mountain towns across eastern Tennessee and north Georgia.
Visit chattanoogalineup.com →The Lineup is a project of Early Media Group, an independent local media company. It started in 2025 as a single newsletter for one Florida community — and grew from there.
The bet is simple: every place has a calendar problem. The information is out there; it's just spread across a dozen sources nobody has time to check. A platform that does the consolidating — and does it locally, with real attention to what's actually true — is something people will use, and businesses will care about being on.
Want to bring The Lineup to your community? Get in touch.
Press inquiries, partnership ideas, market suggestions, or just to say hi.