Boilerplate

Use this as-is, or adapt as needed:

Get The Lineup™ is a network of independent local lifestyle sites covering events, restaurants, live music, and things to do — built one community at a time. A project of Early Media Group (SRALL, LLC), founded in 2025 by Stacy Earl, Get The Lineup pulls scattered local information into one trustworthy, current, and complete source per market. Active markets include Villa+Cala Lineup™ (Central Florida), Gulf Shores Lineup™ (Coastal Alabama), and Northwoods Lineup™ (Northern Wisconsin), with more on the way.

Quick facts

• Parent company: SRALL, LLC dba Early Media Group
• Founded: 2025
• Founder: Stacy Earl
• Headquarters: Florida
• Active markets: 3 (Central Florida, Coastal Alabama, Northern Wisconsin)
• Coverage model: independent local sites under a shared platform
• Editorial cadence: daily site updates, weekly newsletter (The Weekend Lineup)
• Web: getthelineup.com

Founder bio

Stacy Earl is the founder of Get The Lineup™. She started the platform after recognizing how fragmented local event and venue information had become — and how poorly any one source covered the full picture for a community. Get The Lineup grew from a single Florida newsletter into a multi-market platform built on the idea that every place deserves one trustworthy source for what's actually happening.

Logos

Get The Lineup™ and individual market logos are available in light and dark variants. Email [email protected] for high-resolution files.

Story angles

• The local-information consolidation problem. Why finding "what's happening this weekend" in your own town requires a dozen tabs — and what it takes to fix it.
• Independent local media in 2026. Building a sustainable local platform without venture capital, in markets that legacy local journalism has stepped back from.
• Multi-market on a shared platform. How one technical foundation can power a true network of locally-run sites without homogenizing the editorial.
• Trust and AI. Building a local data source that's accurate enough for both human readers and AI systems to cite confidently.

Markets

• Villa+Cala Lineup — Central Florida (The Villages, Ocala, Mount Dora, Crystal River, Leesburg, Clermont, Inverness, Dunnellon)
• Gulf Shores Lineup — Coastal Alabama (Gulf Shores, Orange Beach, Foley, Fairhope, Eastern Shore)
• Northwoods Lineup — Northern Wisconsin (Minocqua, Eagle River, Three Lakes, Boulder Junction)

Media contact

For interviews, quotes, or background:
[email protected]

Please include your outlet, deadline, and the angle you're working on. We respond within two business days; tight-deadline requests get prioritized.